‘Know your customers so well that the product fits them and sells itself.’
That was the advice of world-famous marketing strategist Peter Drucker. You need to attract the right type of buyer who’s going understand what makes your home worth the selling price. The question you need to ask yourself is how you’re going to attract this type of buyer.
You may not need to cast the widest net, but you will have to appeal to a certain audience. Here are the secrets to selling a high-end property.
A Realtor Who Knows the Market
Most real estate brokers have specialties. Yours must understand the intricacies of selling a luxury home, especially when it comes to pricing and advertising.
Start with your network. If you don’t find a referral, limit your search to luxury real estate groups. Ensure you look at past-sale portfolios and read any reviews that you can find.
Stage the property so that buyers can picture themselves living there. You may have had your luxury home customized to your tastes, but buyers need to be able to see the potential in it.
Hire the services of a professional stager who can optimize your home and highlight its most exclusive features. They may advise one or two changes, such as repainting the exterior of the home with a popular paint color.
Placing important and well-known pieces of art can play an important part when staging the interior of the home.
Setting the Price
Listen to your realtor and work with them to set a price which reflects what your home has to offer and its true value. Your goal is to remain competitive but in a way that also allows you to get as much as you can for the property.
However a buyer finds your home, they’ll want to see a listing before scheduling a viewing. A quality listing should contain photos and a video tour of the property using a drone.
Your home may come with a lot of substantial outdoor areas. You may also be trying to attract foreign buyers. If so, offering plenty of high-quality pictures is essential.
You need to create an air of exclusivity when selling a luxury property. Invest in top-quality printed marketing materials along with professional staging and photography.
You should avoid open-houses and go for appointment-only viewings instead. When it comes to luxury home sales, focus on getting the right kind of buyers through the door. You’re looking for quality, not quantity.
Making Your Home Stand Out
Highlight the extraordinary things that make your home so special, like the indoor pool or wine cellar. Its unique high-end features are your home’s main selling points. Develop a brand image for your home.
You might want to get an individual logo designed for your home. Your brand identity doesn’t need to be over the top. It only needs to underscore your overall marketing strategy.
Achieving the Sale of a High-End Property
You may need to have a little extra patience when selling a high-end property. Seek the advice of a realtor experienced in the luxury home market. They’ll be able to guide you as to how to present your home in the best possible way.
Contact us now for your free home valuation estimate from a Sarasota-area expert.